Why Rika Wafuku’s Yukata Rental in Asakusa Is Popular Among Men Too
At Rika Kimono Asakusa Store, we have many male customers as well.
The yukata season is coming up. In Tokyo, there will be fireworks festivals held all around.
Even in the Asakusa area, the “Sumida River Fireworks Festival” will take place on July 28th, and the “Edogawa Fireworks Festival” will be held on August 4th. The city is starting to buzz with excitement in anticipation of these events.
When it comes to fireworks festivals, yukatas are a must! Yukatas are not only popular among women but also highly favored by men.
This time, we asked the staff at Rikawafuku Kimono Asakusa Store to find out why there are many male customers who come to rent yukatas exclusively.
Men’s Exclusive Dressing Room Available
One of the primary reasons why Rikawafuku Kimono Asakusa Store‘s yukata rental is popular among men is the presence of a dedicated dressing room for men.
Although the men’s dressing room typically has a smaller area compared to the women’s dressing room, on days like fireworks festivals, where many couples use the service, it can expand to include two rooms for men’s dressing.
Yukata rental is not limited to women only, so the changing rooms are properly separated.
Wearing a yukata may feel a bit unfamiliar in daily life, which can be a bit daunting.
But rest assured, there are male staff members available. Feel free to consult with them if you have any questions or concerns.
High Number of Male Foreign Tourists Utilizing the Service
Nevertheless, the cases of rental among groups of men are indeed fewer compared to cases where women rent yukatas together.
However, this is different for foreign tourists, especially those of Asian descent.
Many Asian tourists, including groups of men, enjoy kimono and yukata rentals.
I believe one of the reasons for the increasing number of visits by groups of men is that we have many staff members who can speak English, Chinese, and Korean.
Renting Yukatas for Fireworks Festivals
When it comes to fireworks festivals in the Tokyo Asakusa area, “Sumida River Fireworks Festival” and “Edogawa Fireworks Festival” are the names that come to mind.
Both are representative fireworks festivals in Tokyo that draw large crowds.
Speaking of Japanese summer, it’s all about fireworks and yukatas. Renting a yukata for a date with your girlfriend is a must.
For events like the Sumida River Fireworks Festival, we also have groups of men visiting our store. While the women often wear yukatas from home, many men choose to use Rikawafuku Kimono Asakusa Store.
At Rikawafuku Kimono Asakusa Store, we offer a wide variety of men’s yukatas, so you’re sure to find one that suits your taste.
Now, let me give you some tips on how to wear a yukata.
Yukatas were originally worn after bathing, so they should be worn comfortably and loosely.
When it comes to the neckline, it’s important to find the right balance—not too tight and not too loose. However, it’s a no-go if your undershirt is visible.
If you want a refreshing look, choose colors like off-white or white, and use a black or navy obi as an accent.
If you want to achieve a cool and stylish look, opt for a yukata in black or navy tones and pair it with an obi of the same color family.
For a chic Edo-style appearance, you can elegantly tie a blackish obi around striped or checkered patterns.
Choosing a theme with your partner can also be lovely. It’s sure to make your photos Instagram-worthy.
Women Dress Themselves at Home, While Men Use the Dressing Service at the Store
With the recent kimono boom, the number of women wearing kimono has been increasing.
Additionally, yukata requires fewer steps to put on compared to kimono, so some women challenge themselves to dress in yukata on their own.
As a result, some women dress themselves at home, while men often opt for dressing services at the store.
Men’s dressing usually takes less time and is often less complex compared to women’s dressing, as it typically doesn’t require elaborate hair styling or intricate obi tying.
For men, it might be more convenient to leave it to the professionals rather than attempting to dress themselves without prior knowledge.
If you plan your visit to the yukata rental shop to be as brief as possible, you’ll have plenty of time to enjoy your outing.
How did you find it?
This summer, let’s make the most of Tokyo’s fireworks festivals with yukata rentals!
For an easy guide on how to dress in men’s yukata by yourself, please check here!
Author of this article
Kimono rental Rikawafuku Asakusa store
(Operating company: TripFarm Co., Ltd.)
By 2023, more than 230,000 people will be wearing kimonos in a year
2-16-9 HULIC & New Kaminarimon 6F, Kaminarimon, Taito-ku, Tokyo 111-0034
3 minutes walk from Asakusa Station on the Tokyo Metro Ginza Line
1 minute walk to Kaminarimon
Click here for the website of our sister store, Kano-Wafuku（浅草の着物レンタル 花乃和服）.
