What is RIKAWAFUKU (梨花和服)?

Bringing Kimonos Closer!
Faster and Cuter Service!

At Kimono Rental RIKAWAFUKU (Rikawafuku), we work every day to ensure that you can enjoy "this day" as long as possible when you visit us by departing "faster and cuter."

For this purpose, we strive to improve the speed and quality of daily dressing and hair setting tasks. We also procure new kimonos and create new kimono styles. We even turn ideas from the field into commercial products for new accessory arrangements.

Creating the Best Day through Kimono

"We want to provide our customers with a wonderful day." RIKAWAFUKU started as a kimono rental shop with this intention. We aim to offer authentic kimonos at affordable prices that even students can enjoy, and our hairstyling services are of exceptional quality.

For this reason, we always maintain the highest quality of kimonos and continually improve our hairstyling techniques. RIKAWAFUKU believes that, through these efforts, we can provide our customers with the "best day" they deserve.

As of 2023, with the reduced impact of the COVID-19 pandemic, there is the potential for people to spend more time going out with friends and loved ones. We want to offer services that allow our customers to thoroughly enjoy this precious time by using kimono rentals in Kyoto, Asakusa, Kawagoe, and Kamakura. We aim to further promote the enjoyment of domestic travel, which people have come to appreciate in the pandemic era, with kimono as a keyword.

We will recall our thoughts on kimono from our founding days and continue to protect and preserve the beautiful, ancient Japanese culture of kimono. We also aspire to make kimono enjoyable for younger generations. RIKAWAFUKU will keep moving forward.

A World Where Kimono Is More Accessible. That's What RIKAWAFUKU Aims For.

When you think of kimono, you might imagine it being worn on very important occasions such as coming-of-age ceremonies and weddings. However, traditionally, kimonos and yukatas were everyday clothing in Japanese culture.

We, the Kimono Rental RIKAWAFUKU, seek to rediscover this cultural heritage and combine it with modern hairstyling techniques, providing a service that allows people to have extraordinary experiences in their daily lives.

Through our service, we want to make it easier for people to try wearing kimono, even just for a weekend. Although we currently have stores in major tourist destinations like Kyoto, Asakusa, Kawagoe, and Kamakura, we aspire to expand to regional tourist areas and eventually make kimono experiences accessible in urban areas as well. Furthermore, we aim to provide kimono rental services nationwide, including delivery to people's homes.

Efforts to Welcome RIKAWAFUKU and Kyoto & Asakusa

Kimono Rental RIKAWAFUKU opened in June 2017. We started with a small shop in Asakusa and have now expanded to seven locations, including four in Kyoto and two in Kawagoe and Kamakura. When our Asakusa store first opened, there were many areas where we fell short, and we have made continuous improvements since then. Most of RIKAWAFUKU's products and services have been developed based on feedback from our staff and customers.

As of May 2023, the number of annual users has exceeded 180,000, and the number of staff involved with RIKAWAFUKU has exceeded 140. The responsibility of this magnitude has been deeply felt, especially due to the recent COVID-19 pandemic.

In the future, "safety and security" is expected to become the most important keyword to encourage customers to visit Asakusa, Kawagoe, Kamakura, and Kyoto. We will focus on improving store facilities and hygiene measures, even if it may add some inconvenience for our customers.

We will not forget the guiding principle from our founding days, which is to "run the business with firm steps without overburdening ourselves," and we will continue to make daily improvements to contribute to the development of Asakusa, Kawagoe, Kamakura, and Kyoto.

CEO Shingo Kajimoto

Casual Kimono Experiences for the Weekend

Kimono is often perceived as old-fashioned and uncomfortable, and places like Asakusa and Kyoto are seen as traditional but not exciting. I am deeply frustrated by these perceptions. Kimono should be more enjoyable, and Asakusa and Kyoto are more exciting places.

I hope people will enjoy Asakusa and Kyoto as a casual weekend destination and have fun in a more lighthearted and cost-effective manner, just like going to the movies or an amusement park. Through RIKAWAFUKU, I want people to feel that kimono is "cute," "fun," and "memorable" and rediscover the charm of Asakusa, Kyoto, and ultimately, the beauty of Japan.

Director Kento Takagi

Bringing Kimono Culture into Everyday Life through Kimono Rental

With the modernization brought about by the Meiji Restoration, kimono transformed into Western clothing and lost its role as everyday wear.

However, I believe that kimono is a means to enhance the beauty of women. I have faith that if more women become beautiful through kimono, it will make places like Kyoto and Asakusa, and the overall image of Japan, more vibrant.

The regions where Kimono Rental RIKAWAFUKU operates are still limited to Asakusa in Tokyo and Gion, Kiyomizudera, and Arashiyama in Kyoto. But I want to do my best to contribute to the enhancement of the image of my beloved Japan through RIKAWAFUKU, starting from Asakusa and Kyoto.

Director Akihiro Ito

Harnessing the Wonderful Power of Kimono for the Younger Generation

Kimono has the wonderful power to make people happy. Many customers who have rented kimono with us say things like, "I want to wear kimono again," "I want to try it in Kyoto next time," or "I feel motivated to work hard starting tomorrow." Through RIKAWAFUKU, I experience daily that kimono is one of Japan's splendid cultures.

Some people might think, "Mixing kimono with boots or a skirt?" when they see our kimono coordination at RIKAWAFUKU.

However, I believe that young customers in their teens and twenties enjoying kimono rentals by combining kimono with modern apparel is the formation of a new culture. At RIKAWAFUKU, we have staff, including senior kimono dressers, who say, "I had the chance to interact with a new kimono culture; there are discoveries every day."

In the future, I hope to continue sharing the wonderful power of kimono from RIKAWAFUKU.

Director Takeshi Takuwa