Blog

2025.07.31

Gion Kimono Rental Guide: How to Style and Do Makeup for the Perfect Instagram Look

When you think of Gion in Kyoto, it’s a historic entertainment district and bustling area that has been around for a long time. Even today, you can see maiko (apprentice geisha) walking around and historical traditional restaurants lined up. Because you can experience an entertainment district in Japan with a long history, tourists from both Japan and abroad continue to gather here.

kimono rental rikawafuku in kyoto

When exploring Gion, it’s recommended to rent a kimono to immerse yourself in a different atmosphere. Gion doesn’t have many slopes, so it makes it easier to stroll around in a kimono, lowering the hurdle for renting one.

Renting a kimono in Gion and taking Instagram-worthy photos will undoubtedly leave you with memorable experiences of sightseeing in Gion. In this article, we will introduce kimono coordination, makeup, and recommended photo spots to make your Gion sightseeing Instagram-worthy.

What is the Kimono Coordination for Instagram-Worthy Gion Sightseeing?

Fox mask and kimono rental

Gion is one of Japan’s top entertainment districts. It’s a place where you can often spot maiko walking around, making it a relatively common sight to see people in kimonos. In such a Gion atmosphere, why not try dressing differently for a change?

One distinctive feature of a maiko’s kimono is the obi (sash). One of the ways to tie the obi that’s characteristic of Gion is called “darari musubi,” where the obi is tied with a long trailing end, as shown in the image above. If you have a long obi, you can create this unique Gion-style obi knot. Tying a darari musubi undoubtedly adds more elegance to your kimono.

Kyoto kimono rental

When renting a kimono, you can often rent a half-width obi, which is commonly used. During the dressing process, consider tying the obi in styles like “tateya musubi” or “bunko musubi.” The image above shows “bunko musubi.” With this style, the obi forms a ribbon-like appearance, making your back view more elegant.

Furthermore, maiko often wear broad obi belts and large obi clips. Therefore, using a wide obi belt (usually around 3 cm wide) and large-sized obi clips can help you create an Instagram-worthy Gion-style kimono ensemble.

As shown in the image above, even a simple obi can be transformed into an elegant accessory. To enhance your mood for sightseeing, why not try coordinating your kimono specifically for your Gion visit?

Perfect Makeup to Match Gion Sightseeing

Kimono rental in Kyoto

When renting a kimono for Gion sightseeing, you might wonder about the makeup that goes well with it. You may be unsure of how to differentiate it from your everyday makeup. Let’s explain the key points of makeup that match kimonos.

When wearing a kimono, you might be tempted to make your skin very pale, thinking of the image of geisha, but making your skin too white can appear unnatural. Use a foundation shade that matches your skin tone.

For foundation, use one with a matte finish and avoid making your face overly contoured. When wearing a kimono, it’s more harmonious to have a slightly flatter face with less emphasis on creating a sculpted, small face.

Furthermore, apply foundation to your neck and nape as well. When wearing a kimono and styling your hair up, your neck and nape become more noticeable than usual.

Since the back view and neckline are crucial when wearing a kimono, it’s recommended to apply foundation to your neck as well.

When wearing a kimono and exploring, there’s a risk of makeup smudging due to sweating.

Therefore, using translucent powder can help prevent makeup smudging. Transparent or skin-colored powders are more practical, as choosing white powder might make your face overly pale.

When aiming for an elegant atmosphere with your kimono, pay attention to the eye shadow color. The standard approach is to use eye shadow colors that match the predominant color of your kimono and obi. However, for Gion sightseeing, consider trying slightly different shades.

To create an elegant look, as shown in the image above, use eye shadow colors that match the accent colors of your kimono and obi. Instead of using the color that covers the most area, use a smaller accent color to elevate your style.

Additionally, apply eye shadow a bit darker than your everyday makeup to prevent your face from looking washed out, especially if your kimono has a bold pattern or color.

There are also specific points to consider when drawing your eyebrows to match Japanese kimono makeup. To achieve this, draw shorter and straighter eyebrows. Long and thin eyebrows tend to create a Western-style makeup look. When renting a kimono, make your eyebrows slightly thicker and avoid extending the tail of your eyebrows too much.

By paying attention to makeup that complements your kimono, you’ll have fewer worries when renting a kimono, allowing you to enjoy sightseeing more. Moreover, with a well-executed makeup, taking photos becomes even more enjoyable. Try Instagram-worthy kimono makeup and enjoy Gion sightseeing to the fullest.

Author of this article

Kyoto Kimono Rental Rika Wafuku operates four kimono rental shops in Kyoto city, including locations in Arashiyama, Gion, Kiyomizu Temple, and in front of Kyoto Station. In 2023, they served over 230,000 customers in the Kyoto area!
They offer affordable plans, with a kimono dressing plan starting from 3,500 yen, and a hair setting plan from 5,500 yen.
Close to popular tourist spots such as Togetsukyo Bridge, Kiyomizu Temple, Yasaka Koshindo, and Yasaka Shrine!
Kyoto Kimono Rental Rika Wafuku
Kimono Rental Rika Wafuku Gion Store
Kimono Rental Rika Wafuku Arashiyama Store
Kimono Rental Rika Wafuku Kiyomizu Temple Store
Kimono Rental Rika Wafuku Kyoto Station Front Store

RikaWafuku Kyoto Store Location Guide

  • Rikawafuku Kyoto Ekimae Store

    Rikawafuku Kyoto Station Store

    607 Higashishiokojicho, Shimogyo-ku, Kyoto
    Tatsumi Building, 3rd Floor, Unit C

    To Kyoto Station Store

    Fushimi Inari, Arashiyama, Keage, Gion, Kiyomizu
    For those who haven't decided on a destination
    For those who want to visit various places
    7 minutes walk from Kyoto Station's Central Exit

    Recommended for

    Rikawafuku Kyoto Ekimae Store is recommended for: ① Those visiting Kyoto by car, ② Those staying in hotels near Kyoto Station, and ③ Those coming from afar using the Shinkansen.
    Also, ④ Those who haven't decided on tourist destinations, ⑤ Those who want to visit various places in Kyoto City, and ⑥ Those planning to visit Kegon Incline or Fushimi Inari Shrine.
    The store is conveniently located near the Kyoto Minami Interchange for those coming by car from nearby prefectures.

    Access to Kyoto Ekimae Store

    7 minutes walk from Kyoto Station's Central Exit
    Right in front of City Bus stop "Shichijo Nishinotoin", 3 minutes walk from "Shimogyo Ward General Office" bus stop.
    Nearby are Toji Temple and Higashi Honganji Temple. Rikawafuku Kyoto Ekimae Store is also convenient for kimono strolling at Fushimi Inari Shrine (about 10 minutes by train) and Arashiyama (about 20 minutes by train). For Kyoto sightseeing starting from Kyoto Station, Rikawafuku Kyoto Ekimae Store is the ideal choice.

  • Rikawafuku Gion Store

    Rikawafuku Gion Store

    7-1 Yamato-cho, Higashiyama-ku, Kyoto
    Moriya Building, 3rd Floor

    To Gion Store

    Yasaka Shrine, Gion Shirakawa, Keage, Kiyomizu area
    Good balance of travel, dining, and Kyoto vibes
    For those visiting Kiyomizu Temple and another spot
    2 minutes walk from Keihan Main Line Gion Shijo Station

    Recommended for

    Rikawafuku Gion Store is recommended for: ① Those who want to experience a quintessentially Kyoto location, ② Those staying in hotels near Karasuma or Kawaramachi, and ③ Those wanting to take photos in kimono.
    Also, ④ Those concerned about the weather on their chosen day, ⑤ Those looking to visit Kiyomizu Temple and one other place, and ⑥ Those planning to visit Yasaka Shrine. This store is often chosen for hassle-free sightseeing and dining. If you're undecided, we recommend making a reservation at Gion Store.

    Access to Gion Store

    2 minutes walk from Keihan Main Line Gion Shijo Station
    6 minutes walk from Hankyu Kyoto Line Kyoto Kawaramachi Station
    1 minute walk from City Bus stop "Shijo Keihan (Gion Shijo)"
    Nearby are Gion Shirakawa, Kamo River, and Yasaka Shrine. For sightseeing at Fushimi Inari Shrine, Kegon Incline, and Nanzen-ji Temple, Rikawafuku Gion Store is a convenient choice.

  • Rikawafuku Arashiyama Store

    Rikawafuku Arashiyama Store

    11-4 Zorocho, Sagatenryuji, Ukyo-ku, Kyoto

    To Arashiyama Store

    Main attractions: Togetsukyo Bridge, Bamboo Grove, Arashiyama sightseeing
    Perfect for couple dates and cafe hopping!
    No hills, easy to walk, recommended for short tours
    6 minutes walk from JR Saga-Arashiyama Station

    Recommended for

    Rikawafuku Arashiyama Store is recommended for: ① Those focusing on Arashiyama sightseeing, ② Parents enjoying kimono rentals with their children, ③ Couples on a date.
    Also, ④ Those wanting to visit stylish cafes, ⑤ Those looking for a short sightseeing experience in the afternoon, and ⑥ Those who prefer less walking and moving around. The Arashiyama area can be enjoyed within 2–3 hours. It's ideal for those wanting a short kimono experience in the afternoon. The store offers the largest kimono selection among our Kyoto locations.

    Access to Arashiyama Store

    2 minutes walk from Arashiyama Station on the Keifuku Arashiyama Line
    6 minutes walk from JR Sagano Line Saga-Arashiyama Station
    12 minutes walk from Hankyu Arashiyama Station
    Nearby are Togetsukyo Bridge, Bamboo Grove, and Kimono Forest. For sightseeing in Arashiyama, Rikawafuku Arashiyama Store is convenient.

  • Rikawafuku Kiyomizu Store

    Rikawafuku Kiyomizu Store

    327-6 Kiyomizu 3-chome, Higashiyama-ku, Kyoto

    To Kiyomizu Store

    Main attractions: Kiyomizu Temple, Ninenzaka
    For those who are thinking of going to the Kiyomizu area
    Considering short-term kimono rental
    About 7 minutes walk from City Bus stop "Kiyomizumichi"

    Recommended for

    Rikawafuku Kiyomizu Store is recommended for: ① Those focusing on Kiyomizu area sightseeing, ② School trip students renting kimonos, ③ Those looking for a short-term rental in the afternoon, and ④ First-time visitors to Kyoto who want to see iconic spots.
    Recently, it has become crowded with many foreign visitors, and due to the numerous hills, it's not recommended for those who dislike walking or crowded places.

    Access to Kiyomizu Store

    About 7 minutes walk from City Bus stop "Kiyomizumichi", 10 minutes walk from "Gojozaka"
    20 minutes walk from Keihan Main Line Gion Shijo Station
    About 10 minutes by taxi from Kyoto Station. Fare: around 1,300 yen
    Nearby are Kiyomizu Temple, Ninenzaka, Sannenzaka, and Yasaka Koshindo. For kimono strolls around Kiyomizu Temple, Rikawafuku Kiyomizu Store is convenient.

Plan Information

List of rental plans and prices in Kyoto

Free cancellation